MKT 211

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MKT 211

3rd Semester-

Course Code: MKT-211

Course Title: Principles of Marketing

No	Date	File Name	Download Link
01	08.07.2020	Kotler POM PPT (Lecutre Slide) 01
02	08.07.2020	Kotler POM PPT (Lecture Slide ) 02
03	22.07.2020	Kotler POM PPT (Lec Slide) 05
04	19.09.2021	Kotler POM PPT (Lec Slide) 07
05	19.09.2021	Kotler POM PPT (Lec Slide) 08
06	29.09.2021	Questionnaires - Online selling 29.09.21
07	29.09.2021	Excel file - Online selling
08
09
10

Click Here: >>MKT 211 Book (Chapter) PDF<< ( Afjal Sir's Slide included )

Click Here: >>  Recorded Class <<

Click Here: >> Paper Demo << (12 Sept 2021)

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Course Teacher's Details

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Course Teacher 01

Imranul Islam

Professor,

Department of Marketing

Patuakhali Science and Technology

University, Patuakhali, Bangladesh. 

Mobile No :  01927066300

Email:

imranul.slm@gmail.com

About Imranul Islam sir : 

Education:

PhD   

PhD Fellow of University of Copenhagen, Denmark
Session: January 2016- December 2018

MBA   

Major in Marketing
University of Dhaka
Year of Passing 2006
CGPA 3.56 Out of 4.00

BBA  

 Major in Marketing
University of Dhaka
Year of Passing 2005
CGPA 3.76 Out of 4.00

HSC   

 Business Studies
Notre Dame College
Year of Passing 1998
First Division

SSC   

A K High School
Year of Passing 1996
First Division

Publications:
1. Imranul Islam, June 2012 “Determinants of FMCG Brand preference in southern rural areas of Bangladesh” The Jahangirnagar University Journal of Business Research, Vol. 14, Page 71-78, Research work has been done from Oct- Dec 2011.
2. Imranul Islam, Afjal Hossain, 2012 “Influence of different factors on telecommunication marketing in bangladesh ”, Journal of the patuakhali science and technology university, Vol. 3, No. 1, Page 53-59, Research work has been done Jan- Feb 2011.
3. Imranul Islam, Nusrat Nadia Afroz, January 2013,”Marketing efficiency through cell phone communication in rural Bangladesh” journal of Mawlana Bhashani Science and Technology University, Vol.3, No.01. Research work has been done from Oct- Dec 2012
4. Imranul Islam, Afjal Hossain, Md.Nur Nabi, 2011, “Diagnosis of major white milk brands’ in Banagladesh”, Bangladesh Journal of Progressive Science and Technology, Vol. ix, No.2, Page 185-188, Research Work has been done form July 2010- May 2011.
5. Syed Habib Anwar Pasha, Imranul Islam,Shahidul Islam, 2013, “Influencing factors of consumers’ preference for buying Fast Moving Consumer goods in rural areas of Bangladesh”. The Journal of Rural development, Vol. 38, No.2. pp. 61-78. Research work has been done from July-Oct 2012
6. Syed Habib Anwar Pasha, Imranul Islam, Syed Ohidur Rahman,2011, “The Foundation of Relationship Marketing”, International Journal of Commerce Research and Management, Vol:2(2011), Issue No: 10(October), ISSN 0976-2183, Page 13-20, Research work has been done from Jan-April 2010, Available at www.ijrcm.org.in
7. Q M Shafiqul Islam, MM Hossain, MMohiuddin, MAR Choudhary, Imranul Islam, 2010, “Economic Analysis Bari Lentil Cultivation in some selected Areas of Bangladesh- A Macro Level Study” Published in International Journal of Bio Research, Vol : 8, Num: 04, April 2010, Page 55-61, Research Work has been done from June-Nov 2009.
8. Q M Shafiqul Islam, MM Hossain, MS Rahman, Imranul Islam, AB Khan, 2010, “Efficiency of Mungbean growers in selected coastal areas of Bangladesh”, Published in Bangladesh Journal of Progressive Science and Technology, Vol: 8, No: 01, January 2010, Page 51-54, Research work has been done from June –July 2009.

Award:

• SSC Board Scholarship in Dhaka Board.
• Employee of the month at PRAN-RFL Group.

____________

Course Teacher 02

Afjal Hossain

Associate Professor,

Department of Marketing

Patuakhali Science and Technology

University, Patuakhali, Bangladesh.

Mobile No :  01733094639

Email:

hossainafjal@gmail.com

About Afjal Hossain sir:

Personal Information

Father’s Name : Ali Ahammed Bepari

Mother’s Name : Rokeya Begum

Permanent Address : Vill-Bashakerchar, P.O-Charatra, Upazilla-Naria District-Shariatpur

Date of Birth : July 06, 1985

Marital Status : Unmarried

Blood Group : O+ (Ve)

Education:

2006-2007 : M.B.A in Marketing, Faculty of Business Studies, University of Dhaka obtaining CGPA 3.67 out of 4.0

2002-2006 : B.B.A in Marketing, Faculty of Business Studies, University of Dhaka obtaining CGPA 3.88 Out of 4.0

2000-2002 : H.S.C in Business Studies, Notre Dame College, Dhaka obtaining First* Division (811 marks)

1998-2000 : S.S.C in Business Studies, Konder Char Kalu Bepari High School, Shariatpur, Dhaka obtaining First* Division (759 marks)

2012 : Curriculum Development and Evaluation (22-23 June, 2012), Graduate Training Institute (GTI), Bangladesh Agricultural University, Mymensingh.

2012 : Teaching Methods and Learning Assessment (19-26 May, 2012), Graduate Training Institute (GTI), Bangladesh Agricultural University, Mymensingh.

2010 : Administrative and Financial Management for PSTU Teachers (21-30 October 2010), Patuakhali Science and Technology University, Dumki, Patuakhali.

2010 : AMDIB Forum 2009 (January 21, 2010), Association of Management Development Institutions of Bangladesh, IBA, University of Dhaka.

2008 : Computer Training, Department of Marketing, University of Dhaka (DU), Dhaka.

2006 : Career Development (16-17 September, 2006), Department of Marketing, University of Dhaka (DU), Dhaka.

Research Area:

Thesis Paper and Report Writing Skills

 A Thesis Paper entitled “Demand Forecast for expertise in various functional areas in management of Call centers, ISPs, Software firms and Private Universities” in the course of “Advanced Marketing Research” by Prof. Dr. A.K. Fazlul H. Shah.

 A Thesis Paper (MBA Project Paper) on the topic named “Mobile phone companies operation & consumer perception in Bangladesh” appreciated by Assistant Prof. Imrana Yasmin.

 An Internship Report (BBA) on the topic entitled “General Bank Service - An experience on Prime Bank Limited” appreciated by Prof. Dr. Razia Begum.

 A Marketing Plan is prepared in the course of Principles of Marketing on “Al-Amin Group of Industries” instructed by Late Prof. Dr. Moinuddin Kamal.

 A Marketing Plan is also covered on “Tibet Beauty Care Soap” in the Course of Marketing Management by Prof. Dr. Mijanur Rahman.

 A Business Plan is prepared in the course of Entrepreneurship Development on the topic entitled “Home medical service” appreciated by Assistant Prof. Imrana Yasmin.

 A report on the topic “Competitive position analysis of Mobile Phone Companies in Bangladesh” in the course of Sales & Retail Management instructed by Lecturer Rafiuddin Ahmed.

 A report is prepared on “The Scenario of Telecommunication in Bangladesh” in the course of “Pricing Theory and Practice” instructed by Lecturer Nasreen Sultana.

Completed Research Project

 Principal Investigator, Impact of Pesticides to the Vegetables Production in Patuakhali District-The Drawbacks of Marketing Process, Patuakhali Science and Technology University Project.

Associate Member, Self-Assessment Exercise of Business Administration and Management Faculty for Quality Education and Professional Development, World Bank.

Research Details:

Publications:

1. Afjal Hossain, Dhanonjoy Kumar and M. M. Nasimuzzaman (2008). “Social Marketing Activities of NGO’s in Bangladesh: A Comparative Study on Theoretical and Practical Aspects of NGO’s in Bangladesh”. Journal of Faculty of Business Administration. 8(1): 143-155.

2. Afjal Hossain, Bachchu Skekh and Dhanonjoy Kumar (2009). “A Comparative Study on the Market Share of Telecommunication Industry in Bangladesh”. Journal of Faculty of Business Administration. 8(2): 101-113.

3. Afjal Hossain and Mansura Akter (2011). “The Success Factors behind Insurance Marketing in Bangladesh: A Case Study on Dhaka and Sylhet City”. The Jahangirnagar Journal of Business Studies, 1(1): 123-132.

4. Imranul Islam, Afjal Hossain and Md Nur Nabi (2011) “Diagnosis of Major White Milk Brands’ Health in Bangladesh”. Bangladesh Journal of Progressive Science and Technology. 9(2): 185-188.

5. Imranul Islam and Afjal Hossain (2012) “Influences of Different Factors on Telecommunication Marketing in Bangladesh”. Journal of the Patuakhali Science and Technology University. 3(1): 53-59.

6. Dhanonjoy Kumar, Afjal Hossain and Md Nur Nabi (2012) “Human Resource Management Practices in Private Bank: A Case Study on Jamuna Bank Limited”. Bangladesh Journal of Progressive Science and Technology. 10(1): 185-188.

7. Afjal Hossain and Md. Abdullah Al Jamil (2013). “Customer Perceived Value Measurement for the Banking Operation of Bangladesh: A Study on Jamuna Bank Limited”. The Journal of Comilla University. 1(1): 225-231.

8. Md. Zakir Hossain, Afjal Hossain, Dhanonjoy Kumar, Shaikh Masrick Hasan and Md. Farijul Islam (2012). “Financial Performance Analysis of NCBs in Bangladesh: A Case Study on Janata Bank Limited”. Bangladesh Research Publications Journal. 7(4): 428-436.

9. Afjal Hossain and Badiuzzaman (2013). “Customer Retention Strategies of Banks as Service Organizations in Bangladesh”. Journal of the Patuakhali Science and Technology University. 4(1): 09-18.

10. Dhanonjoy Kumar, Afjal Hossain and Monto Chandra Gope (2013). “Role of Micro Credit Program in Empowering Rural Women in Bangladesh: A Study on Grameen Bank Bangladesh Limited”. Asian Business Review. 3(4): 114-120.

11. Afjal Hossain, Jafirullah Khan and Mohammad Asaduzzaman Miah (2014). “Distribution Process of Pesticides in Vegetable Production in the Southern Part of Bangladesh”. Asian Business Review. 4(2): 20-24.

12. Badiuzzaman, Maqbul Hossain, Anu

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